Privacy Policy

1. Information We Collect

We collect several types of information to provide and improve our Services:

1.1 Personal Data You Provide

When you interact with our Services, you may voluntarily provide us with personal information, including but not limited to:

• Contact Information: Name, email address, phone number, company name, job title
• Business Information: Website URL, industry, company size, business goals
• Communication Data: Messages sent through contact forms, email correspondence, chat messages
• Account Information: Username, password (encrypted), account preferences
• Payment Information: Billing address, payment method details (processed securely through third-party payment processors)
• Marketing Preferences: Newsletter subscriptions, communication preferences

1.2 Automatically Collected Data

When you visit our Site, we automatically collect certain information:

• Usage Data: Pages visited, time spent on pages, navigation paths, referring website
• Device Information: IP address, browser type and version, device type, operating system
• Technical Data: Screen resolution, time zone, language preferences
• Cookies & Tracking: Data collected through cookies and similar technologies (see our Cookies Policy below)
• Analytics Data: Aggregated statistics about site usage collected through Google Analytics

1.3 Information from Third Parties

We may receive information about you from third-party sources:

• Analytics Providers: Google Analytics, Google Search Console
• Advertising Platforms: Google Ads, Facebook Ads (campaign performance data)
• Social Media: Public profile information if you interact with our social media accounts
• Business Partners: Information from referral partners (with your consent)

2. How We Use Your Personal Data

We use collected data for various legitimate business purposes in compliance with PDPA:

2.1 Service Provision

• Providing and maintaining our digital marketing services
• Processing your service requests and managing your account
• Delivering customer support and responding to inquiries
• Sending service-related notifications and updates
• Processing payments and managing billing

2.2 Service Improvement

• Analyzing usage patterns to improve our Services
• Conducting research and development for new features
• Testing and optimizing website performance
• Understanding user behavior and preferences

2.3 Marketing & Communication

• Sending marketing communications about our services (with your consent)
• Providing newsletters, blog updates, and industry insights
• Conducting surveys and gathering feedback
• Personalizing content and recommendations

2.4 Legal & Security

• Complying with legal obligations and regulatory requirements
• Protecting against fraud, security threats, and illegal activity
• Enforcing our Terms of Service and protecting our rights
• Resolving disputes and investigating complaints

3. How We Share Your Personal Data

We do not sell, rent, or trade your personal data. We may share your information in the following limited circumstances:

3.1 Service Providers & Partners

We may share data with trusted third-party service providers who assist in operating our business:

• Cloud Hosting: Servers and data storage providers
• Analytics: Google Analytics for website analytics
• Payment Processing: Secure payment gateways (Stripe, PayPal, etc.)
• Email Services: Email marketing and communication platforms
• Customer Support: Help desk and CRM systems

Important: All third-party service providers are contractually bound to protect your data and use it only for the specific purposes we authorize.

3.2 Legal Requirements

We may disclose your personal data if required by law or in good faith belief that such action is necessary to:

• Comply with legal obligations, court orders, or government requests
• Protect and defend our rights, property, or safety
• Prevent or investigate fraud, security issues, or illegal activity
• Protect the personal safety of users or the public

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your personal data may be transferred to the acquiring entity. We will notify you via email and/or prominent notice on our Site of any such change in ownership.

3.4 With Your Consent

We may share your data with third parties when you explicitly consent to such sharing, such as when you request services from our partners.

4. Data Security & Protection

The security of your personal data is critically important to us. We implement industry-standard security measures:

4.1 Technical Safeguards

• Encryption: SSL/TLS encryption for data transmission
• Secure Servers: Data stored on secure, encrypted servers
• Access Controls: Restricted access to personal data (need-to-know basis)
• Authentication: Strong password requirements and two-factor authentication
• Monitoring: Continuous monitoring for security threats and vulnerabilities

4.2 Organizational Safeguards

• Employee training on data protection and privacy
• Confidentiality agreements with all staff members
• Regular security audits and vulnerability assessments
• Incident response procedures for data breaches

Important Notice: While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but continuously work to protect your data using commercially reasonable means.

4.3 Data Breach Notification

In the unlikely event of a data breach affecting your personal data, we will:

• Notify affected users within 72 hours of discovery (as required by PDPA)
• Inform the Personal Data Protection Commission (PDPC) if required
• Take immediate steps to contain and remediate the breach
• Provide guidance on protective measures you can take

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Active Clients: Data retained for the duration of our service relationship
• Former Clients: Data retained for 7 years for legal/tax compliance purposes
• Marketing Contacts: Until you unsubscribe or request deletion
• Website Visitors: Analytics data aggregated and anonymized after 26 months
• Legal Requirements: Data retained longer if required by law

Once retention periods expire, we securely delete or anonymize your personal data.

6. Your Rights Under Singapore's PDPA

Under Singapore's Personal Data Protection Act, you have the following rights regarding your personal data:

6.1 Right to Access

You have the right to request copies of your personal data we hold. We may charge a reasonable administrative fee for this service.

6.2 Right to Correction

You have the right to request correction of inaccurate or incomplete personal data. We will make corrections within 30 days of verification.

6.3 Right to Withdraw Consent

You may withdraw consent for data collection, use, or disclosure at any time by contacting us. Note that withdrawal may affect our ability to provide certain services.

6.4 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, machine-readable format and transfer it to another service provider.

6.5 Right to Object

You may object to processing of your personal data for direct marketing purposes at any time by clicking "unsubscribe" in marketing emails or contacting us.

6.6 How to Exercise Your Rights

To exercise any of these rights, please contact our Data Protection Officer:

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our Site:

7.1 What Are Cookies?

Cookies are small text files stored on your device that help websites remember your preferences and improve functionality.

7.2 Types of Cookies We Use

• Essential Cookies: Required for basic site functionality (session management, security)
• Analytics Cookies: Help us understand site usage (Google Analytics)
• Functional Cookies: Remember your preferences (language, layout)
• Marketing Cookies: Track advertising effectiveness and deliver relevant ads

7.3 Managing Cookies

You can control cookies through your browser settings:

• Accept all cookies
• Reject all cookies
• Receive notifications when cookies are set
• Delete cookies after browsing sessions

Note: Blocking or deleting cookies may affect site functionality. For detailed cookie information, please see our Cookie Policy.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal data.

9. Children's Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If we discover we have collected data from a child under 18, we will delete it immediately. If you believe we have inadvertently collected such information, please contact us.

10. International Data Transfers

Your personal data is primarily stored and processed in Singapore. If we transfer data outside Singapore, we ensure:

• The receiving country has data protection laws comparable to Singapore's PDPA
• We have contractual safeguards in place (Standard Contractual Clauses)
• You have given consent to the transfer
• The transfer is necessary for contract performance or legal compliance

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, or legal requirements:

• Notification: We will notify you of material changes via email or prominent website notice
• Review Date: The "Last Updated" date at the top of this policy indicates the most recent revision
• Your Responsibility: Please review this policy periodically to stay informed
• Continued Use: Your continued use of our Services after changes are posted constitutes acceptance

12. Contact Us & File Complaints

If you have questions, concerns, or complaints about this Privacy Policy or our data practices: