Case Study: From Lagging to Leading with Core Web Vitals Optimization

A 4-Month Performance Overhaul for a Singapore Listing Site

The Challenge: A Slow Site Frustrating Users

Our client, a listing service for bloggers in Singapore, had a site that was technically functional but practically failing. Poor Core Web Vitals scores—including slow page loads (LCP), unresponsive buttons (FID), and shifting layouts (CLS)—were creating a frustrating user experience, leading to dropping engagement and declining search rankings.

Our Strategy: A Three-Pronged Attack on Latency

We implemented a targeted optimization strategy to tackle each Core Web Vital metric head-on:

• For LCP (Load Speed): We compressed images, deferred non-critical CSS, and leveraged browser caching.
• For FID (Interactivity): We optimized JavaScript execution, breaking down long tasks that blocked user input.
• For CLS (Visual Stability): We specified dimensions for all images and ads to prevent unexpected layout shifts as the page loaded.

The Results: Measurable Performance Gains

In just four months, we didn't just make the site faster—we revitalized its performance, resulting in a 175% surge in organic traffic. The Core Web Vitals scores speak for themselves:

Visual Proof: PageSpeed Insights Before & After

Here’s a look at the performance reports before and after our optimization, showing the dramatic improvement in scores.

Performance Before Optimization

Performance After Optimization

Is Your Website Fast Enough for 2025?

A slow website is a lost customer. Our expertise in Core Web Vitals can turn your site into a high-performing platform that delights users and ranks higher. Let us do the same for you!

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